Why do colors in pictures sometimes look different than the delivered wool product?

Dear customers,

We know how important it is for you to see the colors of the wool you order from us exactly right. However, sometimes the colors on your screen may look different than the actual product you hold in your hands. In this blog post, we'll explain why this happens and how we make sure you get the best information about our products.

Causes of color differences

1. Different screen technologies and settings
- Screen types: Different devices such as smartphones, tablets, laptops and desktop computers use different screen technologies. For example, OLED screens often offer more vibrant colors than LCD screens.
- User settings: Your monitor's individual settings, such as brightness, contrast and color saturation, can affect how colors appear. Even if you and someone else are viewing the same image, the colors may appear different.

2. Color profiles and calibration
- Color profiles: Monitors and cameras use different color spaces such as sRGB, Adobe RGB or DCI-P3. These color spaces determine how colors are displayed. If an image is created on a device that uses a different color space than your device, there may be discrepancies.
- Calibration: Not all screens are calibrated to display colors accurately. Professional monitors used for image editing are often calibrated to show accurate colors, while consumer monitors are often set to maximum brightness and color saturation.

3. Photography and lighting
- Lighting: The lighting when taking product photos has a strong influence on the colors. Natural light, artificial light or shadows can show the color of the wool differently.
- Camera settings: The camera settings, such as white balance and exposure, also play a role in the color representation.

4. Ambient light
- Environmental influences: The light in your environment can also affect color perception. An image viewed in daylight may appear different to the same image viewed under artificial light or in a darkened room.

What we do to ensure color accuracy

1. Professional Photography
- We mainly use professional product images from manufacturers to ensure that the colors of the wool in the photos correspond as closely as possible to the product.

2. Regular checks
- Quality controls: We regularly check how product images appear on different devices to ensure that colors are consistent and accurate.

3. Transparent communication
- Notes on color variations: We inform our customers that slight color variations may occur due to different screen technologies and settings.
- Return policy: If you are not satisfied, we offer a flexible return policy so that you can feel safe.

Conclusion
Color differences between the images on our website and the actual wool product are unfortunately sometimes unavoidable. However, through the use of professional photography, standardized color profiles and regular checks, we work hard to minimize these differences. We appreciate your understanding and always strive to provide you with the best possible representation of our products. We are always available to answer any questions or concerns you may have.

Best regards,
Your WUNDERBAR! woolly & creative team